Christians – By the Book

Propeller Heads

Apple – Is It an Experience Company???

by on Mar.18, 2009, under Propeller Heads

I was discussing the whole OSX, EULA and Apple products issue with a friend in Ithaca NY.  He is a MacBook and iPhone user.  As we discussed the concept of Apple as a hardware company, he blurted one “Apple’s not a hardware company, its an experience company”.  He went on with his belief that Apple wants you to experience something different.  That is why thy limit the hardware, control the software, DRM management and such.

When I asked him about what he thinks Apple will do with the OSX86 movement, he replied “ignore it, while making valed threats against it”.   He thinks Apple will use it as a seeding grown for moer Mac sales … he maybe right.  I asked about my model of a no support for non-Apple hardware version of OSX and he doesn’t think Apple will take the money and run. At $149 per copy and virtually no support costs, I think Apple is foolish to walk away from this nearly free revenue.  With just a 100,000 unit sales, Apple would net about 15 million in revenue.  If you hit a million users, Apple could be looking at $150 million in revenues, directly from Microsoft’s customer base.  If you get a little silly and 10M users switched, you could get $1.5 Billion in sales.  All of these sales don’t include the possibility of each user buying iWork , iLife and a further Apple hardware product.  This is a large revenue opportunity!

If he is right and Apple is really an experince company, they’ll waste this opportunity too.

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Apple’s OSX and it’s EULA, its a Moral Question.

by on Mar.07, 2009, under Propeller Heads

Back to my complaint against Apple’s EULA that “OSX is only for Apple computers”.  Those of us that work in the technology sector know this is not true, technologically.  It becomes strictly a moral issue.  Is Apple morally right to require Apple hardware and will those that buy the software live by the EULA that Apple requires you to click “I agree” to get the software to install.

If I bought a Macbook and removed OSX and replaced it with any Windows product from WinXP to Win7 Beta, the software would run just fine. People might say I had a very expensive Windows PC, and they would be right. People might look at me a little a little weird as the Windows logo comes across the boot screen, but neither Apple or Microsoft would sue me or demand I stop doing that.

Now enter the reverse model, where I want to buy a copy of OSX and buy a PC that has similar hardware to a Macbook and suddenly the EULA makes it wrong??? I think Apple is wrong.

Apple even includes a couple utilities to do just that in a dual boot style arrangement.  BSD, the basis for OSX is a free operating system, but OSX isn’t???

Maybe someone should check the EULA of BSD and see if any derivitive works have any rules to live by … maybe Apple is violating the BSD rules?

It would be a whole lot simplier if Apple would modify the EULA to say, “if the licensee chooses to install OSX on non-Apple hardware, the licensee waives any support from Apple and waives the right to return the product, except for a failed media replacement.”  Wake up Apple and do the right thing.

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Apple is a Hardware Company???

by on Feb.26, 2009, under Propeller Heads

Apple’s OSX operating system is very good operating system (OS), based on another open source OS called BSD http://www.bsd.org/. BSD is open source and Apple freely shares it’s Open Source projects and parts .

Dell Mini 9 Running OSX

So why does Apple resist the thought that people might try to use OSX on a non-Apple hardware platform. An easy example is the Dell Mini 9. The Mini 9 shares much of the basic hardware of the MacBook, and so to many computer users, why not try. You can Google OSX and Dell Mini 9 and find Dell Mini 9 Running OSX many videos of how to load a purchased version of OSX on to a Dell Mini 9 without much issue.

Here is an example of the Dell Mini running OSX, right beside the MacAir notebook. The speed comparison is a bogus because you are really seeing the speed difference using a SSD (Solid State Disk) harddrive. But, the fact that both are running the same OS is wonderful. There is also the OSX86 hackintosh community, but for this post we will stay with the Dell Mini 9 example for now.

My question for Apple is “Why are you fighting against this?” This is THE way to kick Microsoft in the pants, bigtime. Instead, why not come out with a policy like this.

  • Apple support (phone/web/store) is only for Apple hardware purchasers.
  • An Apple community forum for sharing OSX installation tips and tricks will be
    available at the apple.com website
  • OSX is available for end user only (NO System Builders) purchase ($129) and use on non-Apple hardware in a “your on your own” mode … Apple is not responsible for your success or failure … even if your your system catches fire and burns your house down.
  • No special tools or drivers will be developed or offered by Apple.

If Apple did something like this, two things would happen:

First, Apple would be a good guy in the computing world, opening up without exposing themselves.

Second, Apple would get a lot of software only sales without any real support costs, except a webpage for the “On Your Own” community, which would give Apple lots of data about OSX and how the community was/is extending its use.

Come on Apple, you have NOTHING TO LOOSE and everything to gain!

BTW … I would love to run OSX on my PC, so for now I run a dual boot setup with Win7beta and Ubuntu 8.10.  There is a theme you can load on Ubuntu that makes it look very OSXish, but the real thing would be nice!

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